BounceX/Wunderkind: Wunderkind Digital Feature in TechCrunch

the concept

In early 2020, Wunderkind teetered on the precipice of a massive achievement for a startup—hitting $100M in annual recurring revenue.

For a 10-year-old startup, Wunderkind had grown quickly and had gained a good reputation in the retail industry, but now they wanted more of a focus on their growth and what was next for them…so they turned to Geben.

the execution

Within one month of working together, Wunderkind had reached the threshold, just in time for a big industry conference — eTail West. Geben and the Wunderkind leadership team worked together to create a strategy for the announcement that would also serve as a rebrand for the company.

With a goal of securing a 50/50 mix of national and trade coverage, Geben began embargo pitching Wunderkind’s rebrand. Given the number of brands at the conference, our media relations efforts focused on a variety of retail reporters in specific industries (shoes, fashion, startups) where Wunderkind’s customers would also be able to speak to the work the agency had accomplished for them.

Additionally, in order to raise awareness for Wunderkind during the conference, the Geben team invited a select few reporters to an exclusive dinner that served as a meet and greet for the CEO and leadership team to be able to tell their growth story more organically.

the result

The week of the conference and rebrand announcement, Geben secured six media placements including TechCrunch, Business Insider, and MediaPost, and set up additional meetings with Vogue Business, Bloomberg, and Forbes. More importantly, the TechCrunch article was also the second-highest for website referral leads in all of 2020.

More so, the rebrand and $100M in ARR launch opened the door for features, guest articles, and commentary in more retail outlets including WWD, Total Retail, and Inc.